Marketing for the Travel Industry

Hospitality Marketing
Recognizing a wide assortment of market segments, each with unique purchasing time-lines

With the specialized nature of this industry I have partnered with one of the leading sales, marketing, and revenue management professionals in the resort to develop a unique limited engagement marketing service built around "Chronocapture" TM. Chronocapture is an immensely detailed target market assessment tool.

The travel industry is unique from destination to destination. I have lived in Whistler and the Sea to Sky Corridor since 1991, from Pemberton to downtown Vancouver, working for the most part with travel industry clients. Recently I developed a very detailed cyclical measuring tool called "Chronocapture" TM, which defines each of the consuming market segments within the travel industry, and it divides these segments up into geographic regions and determines buying cycle activity. Using defined inbound marketing processes Chronocapture helps drive successful sales, marketing, and revenue management strategies.

My inbound marketing experience has been put to use by laying out and prioritizing an assortment of inbound processes and the required activity needed for each. Content may be king in the world of marketing, but it is the efficiency of knowing when to prioritize efforts and what type of content should be distributed based on a number of different factors as defined by Chronocapture TM. This type of proactive target marketing is much more cost effective then reactive or general blanket marketing. This may sound rather obvious but how many resort marketers can tell you what they are going to be doing different next month and why? In the end, being prepared and organized differentiates our clients in this competitive marketplace.

If this is of interest to you and your company, I would invite you to sign up for my newsletter. I will be sending you updates every now and then. I promise not to send you too much. It is my goal to stay on topic and send only helpful hints on how to improve the way you do business.


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